Must My Aspiring Influencer Pal Stop Exploiting Me for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a short while, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend helping her make content.

I appreciate that she has supported me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I love being with her, but I also want to experience it without being filmed, edited, or shared for an viewers. I am not a prop for her online persona.

The Defence: Marielle

I hope Beth to see that the content we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it’s part of who I am. Producing content and sharing my life online allows me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I look up to people on TikTok who pull off that aesthetic of informal, self-made film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an audience that values the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could help her career in design too. That’s not leverage, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the content we make together can get us: an opening. I know not everyone enjoys being filmed, but often unplanned moments is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but friends support one another in minor capacities. My assumption was filming a clip now and then would be enjoyable for Beth. Creativity thrives in partnership, and having my friend around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I value Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to compromise: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She needs to honor her friend's privacy.
Ankit, 26

She may enjoy making content and showing off her life online, but it’s not for everybody. It was kind she has assisted Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic experiences, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Both seem unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting defined limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Kevin Richards
Kevin Richards

Elara Vance is a tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on industries.

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